At a luxury mall in Dallas, the sales consultants Apple, Cherry, and Fig of the Free Eden boutique appear to be glamorous fashionistas, but secretly run a cult in the mall's basement, sustaining a twisted sisterhood through eerie rituals. The arrival of new employee Pumpkin disrupts their balance; her doubts and scrutiny force the members to confront their inner darkness. As the cult's rituals spiral out of control, bloodshed and violence begin to spread, and each must choose between self-destruction and a brutal end.
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