Blooming Flowers

This annual key project is a Chinese rural women's inspirational competition variety show that actively explores the innovative integration of "female role model promotion + rural revitalization + cultural tourism." From the perspective of rural women in the new era, the show showcases the vibrant and powerful force of women in rural areas, telling the Chinese story of "comprehensively promoting rural revitalization." The program focuses on rural areas, farmers, and agricultural affairs, presenting a multi-dimensional and vivid display of new-era characteristic villages and rural women's style, emphasizing authenticity, sincerity, and genuine emotion, with rural women taking center stage. After three stops in Xizhou, Dali; Shecun, Nanjing; and Jinjing Town, Changsha County, the program ultimately brings together 36 rural "flowers" who, through five "village trend projects" (village feast, village show, village competition, village market, and village gala) and a grand ceremony, select six "flowers" to form the "Big Flower Group" to represent beautiful villages.